Is Insurance a Necessary Evil?
I have been experiencing an
insatiable thirst to hunt to answer this nagging question about whether
insurance may be a necessity in our country today. While the topic of insurance
is broad and multi-faceted, i will be able to seek to interrupt down the perception
of this subject in order that our minds for a flash aren't engrossed with the
surreptitious picture of insurance agents' incessantly cold-calling potential
clients or pursuit of claims arising out of insurable risks by claimants.
Data from the Insurance
regulatory agency (IRA) shows that the extent of uptake of insurance in Kenya
is at an rock bottom of three .3 percent. This can't be compared to developed
economies like South Africa where the numbers are at 14%. Many explanations are
advanced to point out why Kenyans are still averse to taking over Insurance
related products.
One prominent argument is that the Per capita income (GDP) of
the typical income earner can't be enough to payment of premiums. The other
school of thought is that the savings culture of Kenyans remains wanting.
While the arguments above may
hold water, the fundamental understanding of insurance has not been taught to
most of us from an early age. The subject of insurance I dare say is still
shrouded with a lot of secrecy and misunderstanding akin to the mysticism
surrounding ancient religions. The language used remains rather technical to
the typical person.
I realize that at now i need to correct myself quickly and
note that each profession has its language; for an engineer has got to use
engineering language, an architect the same etcetera. Insurance also has its
language but if its proponents profess that it benefits most of humanity,
shouldn't it's clothed in language that's not so grandiose but easily palatable
to the common man?
The responsibility of the
stakeholders within the insurance industry is to bring customers' perception to
how insurance works during a language they will understand. This would entail
offering a basic insight on what informs the underwriting decisions on various
insurance products by insurers. I want to suggest that it would benefit
insurers to have open days where they invite people and educate them on the
fundamentals of insurance, on the meaning of risk, why insurance is important
to any economy and most importantly the benefits of insurance at a personal
level.
Apart from honing their sales skills, sales professionals need to align
themselves properly with the market in order to understand and respond well to
their customers' needs. More often than not, sales people are perceived to be
aggressive, over-achieving individuals who are not honest and are quick to
point to clients the dotted lines in the application document. This negative
perception must stop. Insurance sales people contribute immensely to the
overall economic growth and offer important services without which an economy
could not function well.
Now back to our overarching
theme. Any society is fraught with risks. The risk of death by accidents,
injury resulting in permanent or temporary disability, the danger of fireside
arising out of artificial or natural sources e.g. lightning, subterranean fire
etc, the risk of accidental injury at the place of work owing to the nature of
employment, loss of luggage while travelling and many more. What insurance does
is just to classify the above mentioned risks and price them into premiums.
The
premiums are then pooled and it's from this pool of funds that claims are
settled. The guideline here is that a risk should be quantifiable. A close analysis
of your immediate environment will reveal many known and unknown risks.
Insurance companies manage losses that arise out of insured risks. Think for a
moment the costs borne by the insured if there was no insurance to mitigate
these risks. Imagine a petrol station owner being held liable for damage by
fire arising from his petrol station to his neighbors.
If the owner does not
have public liability insurance, he may find it difficult to raise money to
meet his legal fees and hence may not protect his business. This is because the
value of a claim can far exceed what a business is in a position to boost and
necessitate the shutting down of a business altogether. Many examples abound
where insurance solve practical problems and mitigate a number of risks which
will cripple businesses and slow economic process . At a personal level,
medical insurance is very vital. Think for a flash the rising cost of Medicare
and consultancy fees to not mention the increasing costs of pharmaceutical
medicines.
But there's an antithesis to
such a healthy explanation and this is often advanced by some who argue that
risks are only imagined hazards. They posit that a risk is imagined and only
ceases to be a risk when an actual occurrence happens. Some even counter a
proposal to take up insurance dangerously by arguing that they have, for
example, not been admitted to hospital for a number of years and see no need to
take up a medical cover. While it is important to live healthy and avoid the
hospital and its attendant costs, it would be farcical for one to wish they had
a medical cover in the face of a medical emergency.
In conclusion, insurance is
important to any growing economy like Kenya in spite of the low uptake. It not
only creates employment and puts in abeyance the worry of meeting risks; it is
an indicator of economic growth and a sign of a thriving economy. More must be
done to teach the masses with reference to this subject.
The responsibility
lies squarely at the court of the regulator to place pressure on insurance companies
to extend the uptake of insurance within the country. Incentives must tend to
companies that have the very best level of penetration to form sure they
maintain their influence and widen the market. Is insurance necessary? Indeed
it is. Next time someone dissuades you from taking over an insurance plan,
re-evaluate .
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