Why Insurance Agencies Should Create Insurance Website Resource Libraries

Your insurance agency likely has many things useful to provide, and doubtless wants to share a minimum of variety of these things with prospects and clients. If so, your agency should consider creating a compelling Insurance Agency Website Resource Library. Website resource libraries provide an excellent opportunity for businesses, by providing an economical platform to share the information which may attract prospects, and improve client retention.

What is a Website Resource Library?

Think of an Insurance Agency Website Resource Library as a content hub, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials and other important information. The goal of this insurance content hub is to reinforce information sharing with employees, clients and prospects.

Types of Content Used

There are many content types which may be offered in an Insurance Agency Website Resource Library, starting from best practices recommendations to marketing collateral. Let's review a number of the more traditional content types that an insurance agency might offer in their library. These include, but are not limited to:

• Best Practices (risk, damage prevention, healthcare compliance, etc.)
• Blog Posts
• Case Studies
• Claims Forms
• Educational Articles
• FAQs
• Important Website Links
• Infographics
• Insurance Forms
• News
• Product Brochures
• Regulatory Updates
• Social Media Profiles (and Groups)
• Videos and Recorded Webinars

These are just a couple of sorts of the content which will be shared with employees, clients and prospects. A website resource library allows insurance agencies and brokers to decide what content they want shared, and helps them organize how they want to share this content.

Improving Your Content Organization

Resource libraries help agencies better organize all of their content. In some ways, it acts as a forcing function. By creating a central repository, it's faster and easier for workers to locate and add content, as they know where to travel to seek out the content, while making it easier to add or post.

 Rather than rummaging through server folders, or visiting multiple pages across your website (assuming the content they have has even been posted), employees can find everything quickly, in one easy to search digital venue. For client specific content, or content that contains a number of your "secret sauce", you'll require a password, for those specific files, or split your library between prospect (for general content) and client accessible content.

Benefits of a Resource Library

• Allows the agency to showcase their expertise
• Can be used to extend your brand
• Easier to find, search and access information
• Helps Producers access and share your marketing materials
• Improved website stickiness
• It can assist you grow your opt-in email list
• Makes it easy to share information on social media
• Motivates agency employees to produce more, quality content​

If your agency has not yet created an Insurance Website Resource Library, consider adding this initiative to next year's marketing plan. Those agencies which lack the internal resources to create this library, can consider outsourcing this initiative to a proficient insurance agency marketing firm.

Source / Agency 

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